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Photography Tutorials From The Best In The Business

Commercial Retouching Workflow with Sef McCullough

 


High-end commercial retouchers often keep their methods and workflow as a well-guarded secret in order to stay ahead of the competition. Set McCullough is on the leading edge of commercial retouching with his mastery of Photoshop. As one of the world’s most sought after digital artists, Sef’s workflow has been taught to only a handful of his peers. Sef has partnered with us to bring you his workflow and an in-depth look at many of his techniques in this incredible tutorial, “Commercial Retouching Advanced Workflow.” If you are wanting to learn advanced post-production techniques combined with a bullet proof workflow, this tutorial will be your game changer.

 

Every step of Sef’s workflow will be unmasked in this post production only tutorial. Along with learning how Sef masterfully retouches images, you will see how he collaborates with the photographer to understand the image maker’s vision. After revealing his workflow on a product image, Sef will apply the same approach to a lifestyle image illustrate that a bullet proof workflow is applicable to any genre of photography.

System Based Workflow
$ 99.00

General Overview

  • Closed Captions In English
  • 33 Videos of Instructional Content
  • Over 15 hours of Instantly Downloadable Content
  • iTunes Ready Optimized for Mobile Viewing
  • RAWs Included for You to Follow Along
  • Sef's Layered Working File Also Included for Referencing
  • Sef's Everyday Photoshop Action Set Included
  • Sef's Dodge and Burn Action Included
  • Sef's Frequency 2.0 Action Included 
  • Pretouch and Retouching Workflow PDF Checklist Included
  • Sef's Color Change E-Book Included
  • Learn How to Create Clipping Masks
  • Learn How to Fix Color Banding
  • Learn How to Isolate Objects and Shadows
  • Learn How to Liquify and Contour
  • Learn How to Cleanup Skin and Clothing
  • Learn How to Package Files for a Client

    Included with Purchase

    Commercial Workflow

    Getting Started and Product Application

    Lifestyle Application

    Commercial Workflow on Lifestyle Image

    Free Excerpt: Clipping and Isolation

    Commercial Workflow (Product Application)

    Video Chapter List

    Reviews and Revisions

    Video Chapter List

    • 01 - Sef McCullough Biography
    • 02 - The Client Brief
    • 03 - Setting Up Your Workspace
    • 04 - RAW Processing
    • 05 - Shaping
    • 06 - Clipping and Isolation
    • 07 - File Setup
    • 08 - Mark Up
    • 09 - Clean Up
    • 10 - Contouring
    • 11 - Background
    • 12 - Shadow
    • 13 - Creative Elements (Bubble Sole)
    • 14 - Color Grade
    • 15 - Finishing
    • 16 - File Prep for Send Off
    • 01 - First Review
    • 02 - First Revisions
    • 03 - Second Review
    • 04 - Second Revisions
    • 05 - Final Delivery

    Free Excerpt: Subject & Background Integration

    Commercial Workflow (Lifestyle Application)

    Video Chapter List

    • 01 - Introduction & Creating a Plan
    • 02 - Linked Workflow
    • 03 - Shoe Retouching
    • 04 - Integration
    • 05 - Isolation
    • 06 - File Setup
    • 07 - Cleanup
    • 08 - Skin Cleanup
    • 09 - Color Change
    • 10 - Subject & Background Integration
    • 11 - Mood and Grade
    • 12 - Final Look & Fixes

    Before and After

    Use the sliders below to view before and after photo created within this tutorial on your computer or mobile device. This is a composite image, so multiple files are used to create one final image.

     

    About the Instructor

    Sef McCullough - Pro Retoucher

    For over 10 years Sef has been producing high-end retouching for global brands such as Nike, Coca-Cola, Under Armour and more. His work has been featured on the world’s largest billboards, top publications, and high traffic digital spaces. He has mentored retouchers, designers, and photographers who wanted to break into the field of retouching and to his credit, they are all now making a pretty nice living. Sef often collaborate with others in the field to develop new workflows and one of his passions is teaching others how to overcome and break down the ‘how the hell did they do that’ problems and make the whole process accessible. For more on Sef, check him out here.

    $ 99.00
     




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